Today I had a real treat: there were always conferences that I had the opportunity to attend throughout the semester, but never attended because of mainly lack of time. Since school is now over, I decided to go to my first business conference in Japan and it was a very nice conference, it was nothing like I had expected. The subject was also quite interesting to me: about theme park. The director general of Universal Studios Japan talked to us for an hour about the challenges of bringing Universal Studios in Japan and how they changed their budgeting and marketing strategies to make the park viable and make it successful.
At the end of the talk, we were invited to ride the ride that opened just last month called Hollywood Dream Ride, where you can choose a song and listen to it while you are riding the roller coaster! It felt really nice to visit the park while it is closed and have a private ride for the conference participants only!
Then there was a quite a nice reception with excellent food and I got to talk to the Marketing Director of Universal Studios Japan, who happened to be the marketing director of McDonalds Japan before.
The evening was topped off with some giveaways (I just love them!) of USJ merchandise and discount tickets on USJ entrance! Yey!
I left too late from the dorms so I was thinking about not going, but I went on my own and did not regret it!
No comments:
Post a Comment